Robert Caruso
4 important reasons why you just need to get to revenue with your social media marketing.
If what you are doing in your social media marketing is actually working, it will generate sales, clients and revenue. If it is not working properly, you will be focusing your time on watching metrics of clicks, follower counts and engagement. All of these are important, but only when they are achieving the net results of revenue.
If you are generating revenue, you are gaining resources. When you are gaining resources you have more options to expand what is working, add valuable tools and get more support from others within the organization. Everyone wants to be involved with something getting results. Nobody wants to be associated with something that is failing or only sucking resources.
Along with additional resources, obtaining revenue with your social media marketing builds momentum, both internally and externally. When customers start buying, they also start talking about it. This adds to the revenue momentum.
Nothing better than revenue will confirm real results. By getting to revenue with your social media marketing quickly, it will confirm you have the right message, target audience and strategy.
