Darius Douglass
Perspectives and Ideas as we go forward mapping and defining how Social Media impacts businesses and the greater society strategically.
As a business owner, your brand messaging is shared with your audience through many aspects of public relations including social media.
As part of our 2014 State of Digital Marketing Talent study (announced yesterday, see post here), we asked 747 advertising and Fortune 500 marketing executives which digital marketing skills they value the most, and which skills their talent actually possess. This enabled us to identify the largest talent gaps, and the most coveted digital marketing skills to have in 2014.
Twitter is a fantastic social media site for business. If you are not aware of this, it is a good time to get on board. While it is true that there are a lot of irreverent dialogs going on which can give the false impression that the site is a waste of time, there are also some great business-minded individuals using Twitter to great benefit.
![Most Coveted Digital Marketing Skills for 2014 [Infographic]](http://media.list.ly/production/46010/349321/digital_marketing_infographic_185px.png)
