The reduction of import tariffs on bourbon whiskey is welcome news for U. S. spirits exporters, but how it will impact the Indian market is still a question mark. Affordability is no longer an issue, but consumer education and positioning are key for the future of bourbon in India.
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India Cuts Bourbon Tariffs: A win for American whiskey
The reduction of import tariffs on bourbon whiskey is welcome news for U. S. spirits exporters, but how it will impact the Indian market is still a question mark. Affordability is no longer an issue, but consumer education and positioning are key for the future of bourbon in India.
Spiritual Luxury Living is a pioneer & leader in the Spirits Industry, since 2003 & introduced India, to Luxury Spirits & Leisure Experiences. SLL Represents Global Brands in India Including Amorim...