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A Social Media Manager plays a crucial role in a brand’s digital success by managing and optimizing its presence on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. Their primary goal is to increase brand awareness, engage with audiences, drive website traffic, and generate leads or sales.

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🔹 Search Engine Optimization (SEO) – Improves website rankings on Google.
🔹 Pay-Per-Click Advertising (PPC) – Provides instant traffic through ads.
🔹 Social Media Marketing – Engages audiences on platforms like Facebook, Instagram & LinkedIn.
🔹 Content Marketing – Builds trust through blogs, videos, and infographics.
🔹 Email Marketing – Helps with personalized outreach and customer retention.

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