List.ly, according to co-founder Nick Kellet, is "true social curation with lists as a metaphor." List.ly is all about creating and curating lists. You can create lists of tips or lists of websites or lists of anything you can think of that your potential clients would be interested in. And this isn't the first time I've suggested that include lists in your blog posts, as lists are some of the most popular blog posts around. Nick estimates that 30% of blog posts are lists of some kind, and that an even greater percentage of people read those lists.