Content is a two syllable word that has become an online marketing strategy. Its impact has far reaching effects that belies its verbal simplicity. It influences search engine results, drives online engagement and can create brand awareness at velocity when it goes viral. With Google's recent updates, the role of content has increased in priority.
When it comes to social media strategy, there is nothing more important than the content element. Often misunderstood or even over looked, content curation is crucial to establishing selfless, relevant value in your stream that sparks conversation, engagement and a positive response with your target audience.
If you are still on the fence about content marketing, I hope this little collection of the benefits of content marketing will kick you off the fence and get your rear in gear. These benefits are in near-random order for a couple of reasons. First, I am not that great with ordering things.
The power of online marketing on a social web has only scratched the surface of its full potential. This year smart marketers will stop using content as a bullhorn and start using it as a platform for building engaged communities.
How many marketers are using content as part of their marketing strategy? What percentage of marketers have a documented content strategy? What tactics are content marketers using most often? Which do they find to be the most effective? What social media distribution channels are marketers using? And do they consider them to be effective?
Most of the FLIRT digital team spent last week at Content Marketing World, a conference designed for writers, marketers, SEO and analytics experts to learn how to craft messages that mean more, and draw larger and more focused audiences.
This white paper dives into the role of a data scientist and ...
By Michele Linn published June 6, 2012 Marketers often ask us how they can define the ROI of content marketing. It's a great question - and tough to answer. If you are trying to justify content marketing spend, check out this new eBook from Kapost and Eloqua called Content Marketing ROI (Note: Registration is required).
Axonn is the UK's leading content marketing business
