Of the many results an integrated marketing campaign can deliver, media publicity is often the most transformative. There are several reasons why securing news or blog coverage can be considered the pot of gold at the end of your marketing strategy rainbow. 1.
June 25, 2013 // By: Hunter PR // No Comments Do your homework before pitching me. Don't send me a blast, cookie-cutter e-mail, because I'll ignore it. Try grabbing me with a catchy subject line. Avoid hyperbole and superlatives - even if your product or service truly is unique, innovative or cutting-edge.
Social media is a blessing and a curse when it comes to pitching journalists. While Twitter, Facebook, LinkedIn, Foursquare and Instagram - yes, Foursquare and Instagram pitches happen - present many new opportunities to forge connections, it's very easy to step onto inappropriate turf.
You know that crazy organized PR pro chick who loves systems and procedures? The one who has the messy desk but is irritatingly efficient? Yeah, that's me. How else could I possibly get in twenty hours of work in the typical 10-hour workday? It takes a plan!
