Source: http://blog.list.ly/2013/11/23/journalists-try-to-make-viral-video-why-did-it-fail/
There was no pre-planning to invite bloggers to embed it and talk about it
Our obsession with technology knows no bounds. www.mercurynews.com/redefined
It felt like a long 3 minutes, but it was a series of scenes - each of which could have been it's own video.
This would have helped different people appreciate different elements.
Perhaps the best bit was not the intro.
They didn't involve anyone in the video. This didn't tease it's arrival. They had nobody waiting for it.
Perhaps Robert Scoble would have commented on vide. Perhaps Guy could have played a role.
Involving people invests them emotionally in your outcome.
What emotion did the video trigger? What part of the video would compel you to share it?
