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Updated by Nick Kellet on Nov 13, 2015
Headline for Why Didnt The iChicken Video go Viral?
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Nick Kellet Nick Kellet
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Why Didnt The iChicken Video go Viral?

Source: http://blog.list.ly/2013/11/23/journalists-try-to-make-viral-video-why-did-it-fail/

4

Blogger Outreach

Blogger Outreach

There was no pre-planning to invite bloggers to embed it and talk about it

Introducing the iChicken

Our obsession with technology knows no bounds. www.mercurynews.com/redefined

3

Serialize: Better as 5 or 6 20 second videos

Serialize: Better as 5 or 6 20 second videos

It felt like a long 3 minutes, but it was a series of scenes - each of which could have been it's own video.

This would have helped different people appreciate different elements.

Perhaps the best bit was not the intro.

2

No Pro-Promotion & Audience Participation

No Pro-Promotion & Audience Participation

They didn't involve anyone in the video. This didn't tease it's arrival. They had nobody waiting for it.

Perhaps Robert Scoble would have commented on vide. Perhaps Guy could have played a role.

Involving people invests them emotionally in your outcome.

1

Emotion

Emotion

What emotion did the video trigger? What part of the video would compel you to share it?