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Updated by Vaishnavi Patil on Jan 18, 2025
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10 Must-Have SEO Tools to Boost Your Website Rankings

SEO is the backbone of digital marketing. To optimize your website and stay ahead of the competition, using the right tools is essential. Here’s a list of the top SEO tools every marketer should have in their toolkit.

1

Google Search Console

Google Search Console

Google Search Console helps you monitor your website’s performance on Google Search, fix indexing issues, and track keywords driving traffic.

2

Ahrefs

Ahrefs

An all-in-one SEO tool for keyword research, backlink analysis, and competitive insights.
Ahrefs

3

SEMrush

SEMrush

Identify keyword opportunities, perform site audits, and analyze your competitors’ strategies.
Semrush

4

Yoast SEO

Yoast SEO

The go-to plugin for WordPress users to optimize on-page SEO effortlessly
Yoast SEO

5

Screaming Frog SEO Spider

Screaming Frog SEO Spider

Crawl your site to find broken links, duplicate content, and technical issues.
Screaming Frog SEO Spider

6

Google Keyword Planner

Google Keyword Planner

It helps you discover new keywords, their search volume and CTR.
Google Keyword Planner

7

. Moz Pro

. Moz Pro

Track your keyword rankings, analyze backlinks, and improve domain authority with ease.
Moz pro

8

Google PageSpeed Insights

Google PageSpeed Insights

Check your website’s speed and performance on both desktop and mobile, and get recommendations for improvement.
Google pagespeed insights

9

GTmetrix

GTmetrix

A detailed tool for monitoring page load speeds and optimizing your site’s performance.
GTmetrix

10

BuzzSumo

BuzzSumo

Discover trending content, analyze competitors’ content strategies, and find influencers in your niche.
BuzzSumo