ASEC International
Inspired by Ad Age's 2013 Awards Report, the ASEC blog staff has put together a list of our top picks for the best ads and ad campaigns created in 2013.
New York-based JetBlue Airways Corp. is launching a multimedia marketing blitz that takes aim at the struggles of plane travel, such as cramped spaces and poor service, by giving a voice to the much-beleaguered pigeon.
Why we love it:
Its playful, tongue-in-cheek, multimedia approach to common airline consumer complaints
IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. That's why IBM and Ogilvy are working together to spark positive change with the "People for Smarter Cities" project, and unite city leaders and forward-thinking citizens.
Why we love it:
The clean, minimal, innovative designs that literally (and immediately) give back to their consumers
The Australian Metro's safety PSA to promote rail safety (and other dangers)
Why we love it:
Fun, irreverent and darkly comic, it's an innovative and successful approach to grabbing younger generations' fleeting attention to promote an important, life-saving message.
In an attempt to show its cultural relevance, the cookie brand has created a timely ad every day since June 25.
Why we love it:
It's imaginative, fun, and interactive--cookie lovers send in their ideas, and Oreo presents a new image from that selection every day.
"At Virgin Atlantic we fly in the face of ordinary with all that we do, and we wanted to bring a taste of that to the streets of NYC. So we took over an ordinary bench and gave unsuspecting park-goers a taste of the Virgin Atlantic experience."
Why we love it:
We're suckers for guerilla marketing, and this is a great example of how big a brand can go to create an even bigger impact.
Official NBC page for The Sound of Music Live!, a live, made-for-television revamp of a well-loved classic.
Why we love it:
The way NBC presents its product--clearly laying out what viewers should anticipate from the show in a warm, sweet manner. Plus, Ms. Underwood looks gorgeous!
GTA 5 is an open-world, crime-based video game - players are allowed to explore a huge city causing illegal mayhem.
Why we love it:
A hugely successful campaign, we love the combination of real game play footage with guerilla marketing tactics.
