Joanna James
Implementing energy-efficient supply chain systems is a significant transition. However, the long-term benefits are undeniable, from boosting operational efficiency and social integrity to attracting ESG investors and enhancing brand value. Here’s how shipping companies can innovatively ‘go green’.
While many might believe switching to sustainable shipping strategies will escalate costs and adversely impact vehicle performance, Artificial Intelligence (AI) and Machine Learning (ML) tools can improve revenues and reduce expenses by streamlining operations, optimising inventory management, and improving fuel efficiency. Setting smart sustainable targets goes beyond compliance with international regulations and enhancing the company’s reputation. From enhancing quality control at every stage of the value chain, making the best use of resources, and eliminating wastage to ensuring timely and reliable deliveries, a commitment to green logistics will also pave the way for your company’s sustainable growth.
There are many aspects to green logistics; from identifying the assets and facilities that require immediate decarbonisation and selecting the right shipping partner committed to eco-friendly efficiency to incorporating suitable cutting-edge technologies that enhance the transparency and competency of cargo handling. For instance, AI systems not only facilitate the seamless flow of traffic in ports and improve turnaround times, but they also prove invaluable in predicting the shortest and safest delivery routes and enable order consolidation that further enhances fuel efficiency.
While packaging is a core component of branding and essential to secure the product from damage, research shows that 85% of consumers believe that retailers use excessive packaging, which is immediately discarded, and 91% of plastics end up in landfills. Therefore, it’s best to use sustainable packing materials like recycled cardboard, biodegradable plastic, or plant-based alternatives, while attempting to reduce the size and weight of the package as much as possible. Minimising the packing volume and optimising cargo space also reduces carbon emissions by requiring less fuel for delivery.
Shipping companies must safeguard their bottom line by comparing real-time rates across different carriers, streamlining operations through purpose-built technologies, and improving container utilisation by consolidating shipments. Whether it's choosing carbon-neutral carriers that employ energy-efficient vessels using alternative fuels like liquefied natural gas (LGN), having pop-up warehouses located closer to key buyers, or using predictive maintenance tools to minimise supply chain disruptions, optimising the last leg of your product’s journey is crucial in reducing your carbon footprint. If you’re looking for an esteemed Sri Lanka shipping company dedicated to innovative sustainable solutions, look no further than McLarens Sri Lanka.
Fortunately, customers have already started embracing sustainable shipping practices, with 66% being influenced by green e-commerce initiatives according to Sifted, and 83% are willing to wait an extra day for their product to be delivered through eco-friendly means. However, Shopify has discovered that the same customers who are ready to spend more on sustainable alternatives also opt for expedited shipping, which is notorious for a larger carbon footprint. Therefore, it's still necessary to nudge customers regarding the environmental impact of different shipping options at checking out, offering loyalty points and discounts for those who make sustainable choices.
A true believer that the pen is a mighty weapon, ventures into reaching the minds of every reader with the earnest hope of leaving an indelible stream of thought.
A travel writer who has a passion for fashion and a deep interest in admiring new and exotic attractions around the world.
