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Updated by Greg Hyer on May 28, 2014
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Greg Hyer Greg Hyer
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Social Media Books that SME's Must Read

Please share your suggestions for what books (paper or audio) that a professional social media expert should read.

6

Engage

Engage

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (9780470571095): Brian Solis, Ashton Kutcher: Books

The Thank You Economy

Gary Vaynerchuk on "The Thank You Economy."
The Thank You Economy is much more than saying "thank you." The Thank You Economy represents a much bigger movement. This book could easily have been called The Humanization of Business or Manners Marketing. I feel that we're living through the biggest culture shift of our time.

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

There's no question that the Internet has changed the way we do business-especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach your customers, it's less likely that they'll listen.