6 Great Articles

By Joe Pulizzi published November 2, 2013 Yes, it's that time again. This will be our sixth year putting together content marketing predictions. (For the record, you can also view what was forecast for 2009, 2010, 2011, 2012 and 2013.)

By Carla Johnson published October 22, 2013 Thought leadership strategy is a common component of content marketing - and for good reason. It's true that thought leaders tend to be the most successful professionals in their fields, and thus exert the most influence over potential followers.

Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy. With content marketing being arguably the most critical piece of an inbound marketing strategy, and with an estimated 60% of businesses employing some form of inbound in their marketing, [...]

Overview: The State of B2B Content Marketing IN NORTH AMERICA Greetings Content Marketers, We have good news to report! B2B content marketers in North America a

We can all agree that the most popular blogs have a few things in common - they all inspire, interact with and inform their readers. As Darren has discussed before, these three pillars should form the foundation for your blog's content plan. I'm not much of one for introductions, so let's just jump right in...

Laurie Young outlines how thought leadership can help you connect with consumers and other businesses in your market. 1 Business people read, explore ideas and listen to trends Many senior leaders are open-minded, curious and explorative and see part of their role as introducing concepts and change in an appropriate and structured way to their organisation.