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Updated by Jen Olney on Nov 21, 2013
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Jen Olney Jen Olney
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Ginger's Top 5 Picks Of The Week November 17th

$2.8 Billion, Ponder That, Starbucks | soulati.com Jayme Soulati (@soulati)

This is not a Starbucks bash. It's an exclaim about $2.8 billion fine it is charged to pay Kraft in a failed partnership that affected the Starbucks brand.

Handy Sites and Sources for New Blog Content Chrissy Cole (@thesafetyreport)

My first post here on Hot Blog Tips was titled, "Tried and True Tips for New Blog Content ." While I still use those same tips for coming up with new blog content, I've found a few new ways and thought I would share those as well.

21 of the Best #Hashtag Tools Lilach Bullock (@lilachbullock) for SteamFeed.com

Hashtags are extremely useful social media tools that can help you get more exposure, improve your social media reach and create successful social media campaigns. However, coming up with great hashtags and then tracking them is not always as easy as it seems. Here is a list of some of the best hashtag tools on the market: Bundlepost is a social media content management system created by one of my good friends, Robert Caruso.

Real Brand Advocacy comes From Real People 360Connext (@jeanniecw)

Is brand advocacy for real? When we talk about brand advocacy, we are not talking about spokespeople, but real people who have a real affinity with your product or company. It's great to have a celebrity or someone with clout speak on behalf of your brand. That is sure to get you noticed.

Complaints are a Gift in the Age of the Empowered Customer Stan Phelps (@9INCHmarketing)

This article by Anthony Myers originally appeared on CMS Wire. I had a chance to sit down with Anthony right before speaking to MENG NorCal in San Francisco on 11/11: Complaints are a Gift in the Age of the Empowered Customer Empowered customers are more demanding than ever and traditional views of marketing continue to be entrenched.