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Updated by Lliwiol . on Jan 11, 2014
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O2 outage 2012

In 2012 O2 suffered a service outage. This is a list of articles reporting how they dealt with the abuse on Twitter

The O2 outage and how it used Twitter: Irresponsible or taming the trolls?

Posted by Natalie Brandweiner in Marketing & PR on Wed, 25/07/2012 - 11:35 When the O2 mobile service recently crashed leaving thousands of customers without mobile access, many took to Twitter to angrily complain. Unusually for a big brand, the company responded with some quirky banter.

O2 Shows Us Just How to Deal With a Network Catastrophe and Twitter Abuse

O2 Shows Us Just How to Deal With a Network Catastrophe and Twitter Abuse by Gizmodo UK. Yep, O2's been suffering through a serious network issues for the last 24 hours or so; no data, no texts, no voice -- that's pretty much you cut off. Thank 0.

Calming a twitstorm: O2's masterclass in dealing with 'outage outrage'

This is a guest post by Jonathan Lyon and Alex Georgiou from marketing agency Wunderman's social team. O2 is not a Wunderman client. On 11 July, O2 experienced widespread network problems affecting hundreds of thousands of its customers. Those who were affected suffered a complete loss of 2G and 3G network services, crashing mobile, landline and broadband connectivity.

When life gave O2 network failure, it made networkfailureade on Twitter

O2's social media guru is making the most of a bad situation O2's twitter account, @O2 is mostly there to dispense friendly advice, but every now and again they are given the chance to go a bit off piste.