5 Tips to Writing Emails That Won't Be Ignored

What are the chances of you opening an email that has the subject line as "Hi" versus an email that says "Seeking Quick Advice On Site Optimization"? I think you are far more likely to open the second email. The first one doesn't convey anything about what the email contains.

Email subject lines matter. Hence you need to learn how to write them. Copyblogger has a nice post on how to write email subject lines that won't be ignored. Although the post focuses on email marketers, I think it has some tips which we could make use of in our everyday email activity too.

I touched upon this in the first point, where I mentioned that you should keep in mind that there's a human at the other end who'll read your email. Believe it or not, most of the businesses don't understand this. I get a huge number of emails each day which are not addressed to me and look like spam even though they aren't. Do you think I respond to them? Of course not!

Last but by no means the least is the practice of going through your email before hitting the send button. This is probably the most important, and yet most ignored email writing tip. How many times have you sent an email to the wrong guy? or sent it without the attachment? or sent it when you were drunk? You know what I am talking about.

As Leo rightly mentioned in his post, long emails (mostly) don't work. Everyone's busy and just seeing a long email could cause a temporary shutdown of the senses, thereby causing an instant archival or deletion of that email. It's no joke, just ask people who deal with email fatigue on a daily basis. They'll hate you if you send them long emails.

So, keep your emails precise and to the point. Ditch the Hi and Hellos. Don't talk like a robot though. Keep in mind that there's a human reading your email at the other end. But keep it as short as possible.

Now, there are situations when long emails might be necessary. Like, emailing a new hire to give certain instructions..or the ones you send to your Mom. Well, I think, you are wise enough to decide who has the time to read your emails and who doesn't. So send them accordingly.

Creativity in email content can be of big help, especially when you are pitching your product or service in the email. An absolutely amazing example is this email that a startup sent to TechCrunch, the blog that probably gets hundreds of pitches by startups each day. As you will see in that post, they are creative and interesting which quickly got them TechCrunch's staff attention.