If you are someone aspiring to take up advertising as a career but are wondering what skills you would require, then you are at the right place. Advertising is a versatile field of work and in this article, you will get to read and comprehend what skill you will need to master to excel in advertising and its likes. It is a blend of technical skills, practical knowledge, critical thinking and creativity. Keep reading further to know more about them.
Digital medium is where people thrive, irrespective of niches. Everything we see today is a product of a digital marketing strategy, in one way or the other. From the oldest form of marketing being ‘word of mouth’ (which still is relevant and important) to seeing ads of things you were probably talking about with a friend, marketing has evolved into quite a crucial aspect of technological transformation.
The strategic application of colors and their associations in advertising could be said to evoke feelings and behavioral responses that can be beneficial to the advertisers’ objectives. It has been established that different colors trigger different emotions, and therefore, colors can be used to effectively target specific audiences, promote brands, and aid in sales by using the appropriate color pallets.
AAFT School of Cinema is a premier institution offering world-class education in film and media studies.
