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Hyper personalization, if done effectively, allows the brand to have more engaged conversations, build new relationships, strengthen existing ones and improve overall customer experience.

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Adjustment Layers in Photoshop. In this blog, you will learn about the adjustment layer and the variety of adjustment layers available across digital editing software.

The Impact of Soft bounce and Hard Bounce on Your Email Marketing. Email deliverability is an important aspect of any marketing plan. In the modern world, you will hardly find any businesses or consumers that are not online or don’t have an email address.

The future of branding. Branding is the way to make your brand stand out from the competition, even though your products and services are almost the same as another brand’s.

SWOT analysis is a popular tool that is used by all kinds of businesses, organizations, non-profits, and even small businesses use this analysis tool for their business or a specific project.

POC vs. POV: What's the Difference? PoC vs. PoV are the backbones of any innovation strategy (vision and validation). Armed with the insights of PoC and PoV, you will be able to make informed and beneficial decisions about the future path that your business will take.

Which is Better: SMS vs MMS? Both SMS and MMS are highly effective marketing strategies for reaching your customers directly and gaining outstanding benefits and ROI.

User path analysis is the ultimate one-size-fits-all tool to know customer's journeys or figure out how users behave.

What is Consumer Behaviour in Marketing? Consumer behaviour studies how customers will behave while buying, using and disposing of a product or service to satisfy their needs and wants.

Email deployment is one of the most effective digital marketing strategy in email marketing. Email deployment helps your brand to increase ROI, open rate, click rate and more.

Mobile Based Marketing. Explore Mobile & App Enabled Marketing in 2024 with Leading Use Cases. Deep insights of app based marketing and mobile based marketing.

Customer Acquisition vs Customer Retention - which strategy drives more growth for your business? Both the strategies serve different purposes and can have a different impact on your business.

AIDA model describes the four stages a customer goes through in the process of purchasing a product or service.

Product classification in marketing means dividing the product into categories based on how and when customers buy.

Crafting an Email campaign might seem easy but the truth is that every campaign succeeds. The aim is to connect with the right audience, but how do you ensure that your message does not get lost in the noise.

Mobile app engagement strategies will arm you with practical knowledge that you can implement right away to promote a strong relationship with your users and see to it that your app remains a popular choice for mobile users everywhere.