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Updated by Alex Eagleton on Sep 07, 2024
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13 Easy Ways to Increase Followers on LinkedIn

Watch your LinkedIn followers skyrocket as you learn tips from an experienced marketer.

1

Have a Logo or Nice Headshot

Another important thing to focus on is that little circle in the left corner of your LinkedIn page. That's where most LinkedIn users see you or your business for the first time. So, let's make a great impression. Get rid of the boring, old gray square.

While I can tell you how to grow your LinkedIn page, I'm no photography or design expert. Sorry. Anyways, once you create a nice logo or take a great picture of yourself, throw it up as your main pic.

2

Encourage Sharing From Your Current Network

Encourage Sharing From Your Current Network

If your company needs more LinkedIn followers, reach out to your current employees. Your business could have quite a massive and untapped sharing network. Even if you are a small business, a few shares can help you gain a lot of traction on LinkedIn.

What if you don’t like asking people this question? If so, see if anyone you know has a LinkedIn account and follow them. Most likely, they'll follow you back in return.

3

Follow Other Business Professionals and Companies

If you need more followers, following other accounts can help improve your LinkedIn presence. LinkedIn Premium members can follow any account on this platform. But, free LinkedIn users can only follow accounts within their networks.

Start using this method by typing in subjects of interest into LinkedIn's search bar. Let's say that you own a home renovation business. If so, you'd want to look for companies and professionals in the home improvement niche to follow.

4

Start Your Own LinkedIn Group

What if you can't find any groups within the LinkedIn community that have what you need? That's okay, you can make your own group on LinkedIn. To do this, you only need a group name, a good description, and a profile image.

Who knows? Your new group could soon start gaining lots of popularity and new members.

5

Write Articles for LinkedIn's Audience

As you begin creating a LinkedIn page, it's easy to get lost in the many features this platform offers. Considering that, you might be unaware that you can publish articles on LinkedIn.

After your new article is ready, give it a great description with your main keyword in it. Also, include a few relevant tags and your new article could attract a lot of relevant traffic. And don't forget to share this new article on your personal LinkedIn profile and company page.

6

Include LinkedIn Buttons on Your Website

You don't only have to rely on LinkedIn traffic to gain new followers. It's also possible to cross-promote your LinkedIn page on your personal and business websites. Most website design platforms have plug-ins that enable users to link out to their social media pages.

Include a link to your LinkedIn company or personal page, and you're all set!

7

Mix Things Up

If you check out the most popular LinkedIn pages, you'll see that they post all sorts of relevant content. You should, too. Mix things up with video content in one post and a more text-heavy post in other content. You can also encourage engagement with LinkedIn posts that ask your audience questions.

8

Let the World Know About You (or Your Business)

Let the World Know About You (or Your Business)

One of the best ways to get followers is by being interesting. And I'm sure there's a ton of interesting information that's not on your LinkedIn page. So, let's fix that. If you're creating a personal LinkedIn page, let people know about your past work experience. You can also highlight important projects you worked on.

9

Join LinkedIn Groups

Join LinkedIn Groups

Like many other social media platforms, LinkedIn also lets members create and join groups. LinkedIn Groups are amazing ways for people to chat about a wide range of topics. If you want to grow your LinkedIn account, it's definitely worth being a part of some of these groups.

10

Create a Great First Line

Many in the online marketing world make their posts stand out in the first few lines. If you're not used to writing, this might seem tough. But, you'll get better with this marketing technique the more you do it. If it's not for you, considering contacting a content writing service.