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Updated by Beyond Codes Inc on Sep 06, 2024
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The Halo Effect: A Double-Edged Sword in Demand Generation

The Halo Effect, a cognitive bias, can significantly impact how we perceive individuals, brands, or products. This phenomenon occurs when a positive impression in one area influences our perception of other unrelated attributes.

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The Halo Effect: A Double-Edged Sword in Demand Generation

The Halo Effect: A Double-Edged Sword in Demand Generation

The Halo Effect, a cognitive bias, can significantly impact how we perceive individuals, brands, or products. This phenomenon occurs when a positive impression in one area influences our perception of other unrelated attributes