Lafley and Martin have artfully combined two virtues that don't often mix: rigor and brevity. Winning strategy doesn't come from inspirational happy-talk; it comes from deeply substantive hard thinking, and they tell us how it's done, with many examples. The book is short, crisp, a pleasure to read.
"A step-by-step guide...revealing the best routes to profitability" - Director Magazine
Fred Gluck Director, Mc Kinsey & Company, Inc. "Competitive Strategy" provides managers with the raw material for thinking about how to change the rules of the marketplace in their favor....Mr. Porter has made a substantial contribution to the art of the strategist by spelling out the richness of the alternatives which every manager must consider."
You've got your hands on one of the greatest marketing manuals ever writtenthe classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitorsand be prepared to defend their own turf from would-be attackers at all times.
The 36 Stratagems is a Chinese essay used to illustrate a series of stratagems used in politics and in war, as well as in civilian life, often through unorthodox means. Approximately 300 years ago an unknown scholar compiled the stratagems, a strangely seductive meditation on deception.
To learn a Japanese martial art is to learn Zen, and although you can't do so simply by reading a book, it sure does help--especially if that book is the Book of Five Rings.
Sun Tzu's The Art of War is one of the most celebrated military treatises, read by military and business strategists alike. This version is translated by noted scholar Lionel Giles.A table of contents is included.
Lure the Tiger out of the Mountains: The Thirty-Six Stratagems of Ancient China: Amazon.co.uk: Yuan Gao: Books
"'This is the first book on strategy I have read that I have found difficult to put down.' (John Kay, London Business School)"
