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Updated by Joanna James on Aug 28, 2024
Headline for 7 Key Considerations for Corporate Event Planning in Australia - Making it Count
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Joanna James Joanna James
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7 Key Considerations for Corporate Event Planning in Australia - Making it Count

Corporate event planning in a country like Australia does require a thorough understanding of the fundamentals. Also, knowing the cultural nuances and allowing some leeway for its inclusion will help you create a memorable event in the presence of your colleagues and superiors.

1

Give priority to building social connections

In a country such as Australia, the importance of developing long-lasting social connections outweighs the value placed on a mere business transaction or negotiation. This is why when going over your check list, it is imperative that you create a platform for every attendee to engage in social networking and have more than a handful of interactive sessions planned out. As a result, a sense of camaraderie will be developed which can impact prospective business deals in a positive way.

2

Include aspects of Australia’s culture

Australia continues to be influenced and shaped by a sense of multiculturalism and when planning a corporate event, be mindful of such sensitivities and as opposed to shying away from them, be bold and look forward to incorporating its values across the event. From scheduling cultural performances bequeathed on the nation by indigenous communities to making sure that the menu features a diverse selection of food that celebrates Australia, do make it a point to showcase the spotlight on the nation’s rich and distinct culture. In fact, if you opt for PARKROYAL Darling Harbour, Sydney which is among some of the most popular hotels in Darling Harbour, then you may avail of a themed coffee break where guests will be served tasty aboriginal coffee.

3

Make the most of Australia’s scenic outdoors

An outdoor event can create the desired impact when compared with hosting your corporate outing indoors. Given that the country boasts a stunning collection of natural scenery and backdrops, you will be well on your way towards being the talk of your town if you decide to remain flexible and creative, both in thought and deed.

4

Factor in the various regions and their preferences

Be aware as to how big a country Australia is and know that what might work in a big city such as Sydney, Melbourne or Perth may not necessarily pay off in rural sections and towns. If a first-timer, then talking to locals will certainly help your cause so that you have a wealth of information to work with. Furthermore, if you opt for event spaces that are located away from popular cities, then make a note of the logistics such as travel time.

5

Be sustainable

Based on how environmentally conscious the locals are, it is a must that you consider partnering with suppliers and event venues that place a greater degree of significance on the aforementioned. Therefore, conduct yourself in ways where you will be admired for being sustainable. Minimising the use of plastic and having clear signage in place that will direct attendees to dispose of garbage effectively are steps that you can take.

6

Maximise technology

Adding colour to your event must be one of your foremost objectives and such an endeavour can be realised through a clever use of modern-day technology. For instance, contactless check-in can be initiated by a check-in app that will simplify attendee sign-up. Additionally, live streaming of the event can help those stay connected from far out regions across Australia and the world.

7

Mix professionalism with some fun

A good way to keep interest levels up is to include opportunities for all attendees to mix and mingle in the company of fun and engaging activities. Have exciting games planned out or a question-and-answer session on random topics that will combine for a memorable experience.