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Updated by Morgan Meade on Nov 04, 2013
Morgan Meade Morgan Meade
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Must-Read Books for Today's Marketing Students

Here are the most useful, interesting, and relevant books for marketers I have come across in my undergraduate studies as a Marketing and Entrepreneurship major specializing in online customer engagement. Even if you're out in the real world, stay up-to-date on the latest topics in marketing with these intriguing reads. Some of them I found naturally as a voracious reader, and others were recommended or required texts from my professors.

The Icarus Deception

SETH GODIN is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.

Connected: The Surprising Power of Our Social Networks

Official site for Connected, the new book about the surprising power of our social networks in everyday life by Nicholas Christakis and James Fowler

The Tipping Point

Malcolm Gladwell examines what makes fads, well, faddish. Related Link First Chapter: 'The Tipping Point' By Malcolm Gladwell. THE TIPPING POINT How Little Things Can Make a Big Difference. 279 pp. Boston: Little, Brown & Company. $24.95. t's hard not to be fascinated by fads.

Jonah Berger | "Contagious: Why Things Catch On"

We all know ideas and information spread through word of mouth. But according to Berger, the key to making things really popular happens long before it's discussed at the water cooler or "liked" online. It starts with the message. Drawing on his groundbreaking research, he explains that there are six key steps that make products or ideas contagious.

Moonwalking with Einstein | Joshua Foer

Joshua Foer is the author of international best seller Moonwalking with Einstein, co-founder of Atlas Obscura and Sukkah City. His writing has appeared in The New Yorker, National Geographic, Esquire, Slate, Outside, the New York Times, and other publications.

A Modern Marketing Strategy - Social Media Marketing & ZMOT from Google

Whether a large or small business, your marketing strategies will be changed by the Zero Moment of Truth. Download this free ebook from Google to get ahead at this critical new marketing moment.

Thinking, Fast and Slow - By Daniel Kahneman - Book Review

In 2002, Daniel Kahneman won the Nobel in economic science. What made this unusual is that Kahneman is a psychologist. Specifically, he is one-half of a pair of psychologists who, beginning in the early 1970s, set out to dismantle an entity long dear to economic theorists: that arch-rational decision maker known as Homo economicus.

Business Model Generation - Book

Systematically understand, design & differentiate your business model. A handbook for visionaries, game changers and challengers. The global best-selling phenomenon, available in 18 languages. Synopsis Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model - or craft a new one.

The Power of Habit

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Content Chemistry: The Illustrated Guide for Content Marketing | Orbit Media

This book is the result of thousands of conversations with hundreds of companies over the last 12 years. Through all of that experience, we've learned a lot about marketing online. Here are the most important and effective lessons we've learned.