Joanna James
The past few years travel restrictions, demand rebounds and technological advancements brought challenges and opportunities to the Hospitality Industry. On a positive note, these events led the industry to evolve with agility and resilience. Harnessing the momentum is vital to gain from emerging innovations.
AI can enhance many functions of a hotel management institute, while machine learning algorithms help analyse data about various activities that provide greater insights for decision-making. Using AI in the hospitality sector eases the handling of inquiries, helps in offering recommendations and even makes the booking process more efficient.
Through the deployment of these innovative features that complement the customer-oriented services of the industry, the hospitality sector as well as reputed institutions such as the AIHM reap greater benefits.
Virtual assistants such as Google Assistant, and Amazon Alexa are revolutionizing guest interactions at leisure properties. Guests need to simply use voice commands to request services, obtain information and even control in-room amenities on their own. This ability makes the guests feel less hassled than waiting for someone to physically attend to their requirements. And they feel happier as they are in control.
Including voice technology results in enhanced guest satisfaction levels while for the guests their overall experience becomes more enriched. This is also a great tool to offer a superior experience to your repeat customers as a personalization of the guest's needs and wants makes them feel special.
The COVID-19 pandemic proved the need to be contactless or have reduced contact in the highly contact-oriented hospitality industry. This is possible by adopting different solutions across the industry. Such as using mobile payments, digital key access, and mobile check-ins that eliminate the need for physical contact to a great degree. Dining options can be enhanced in a similar manner whereby customers use QR-coded menus and order through mobile apps. All these factors afford greater peace of mind and ease to the industry and its valued customers as health and safety are key concerns in this industry apart from customer satisfaction.
AR and VR are two other features that help the industry demonstrate to guests that they understand the expectations of discerning travellers who opt to pay a higher price for superior guest experiences. This is a great way of securing brand loyalty. Virtual Tours of the properties, and better navigation of what the property offers are possible through AR. VR helps to transport guests to virtual destinations so that they can have a preview of the expected experience. The duo are powerful tools for creating immense change and have customers select exactly what they desire.
With customers becoming more aware and savvier they are also conscious of protecting the planet and are particular in selecting properties that demonstrate these. Conservation of energy, and waste reduction (from food wastage to plastics and other resources). Sustaining local farmers by using local produce. Having recycling practices in-house for conservation.
All these factors are examined by customers in making their selection, sometimes even at a higher price. Properties that have initiatives in place to coincide with these values of guests gain an edge over those who don’t have these initiatives. Hence these practices elevate brand value and the property gains repeat visitors.
A true believer that the pen is a mighty weapon, ventures into reaching the minds of every reader with the earnest hope of leaving an indelible stream of thought.
A travel writer who has a passion for fashion and a deep interest in admiring new and exotic attractions around the world.
