Digital Analytics Academic & Training Resources

Four short courses, online, continued education, undergraduate-level.

Graduate-level, french, online. Part of MBA and other master-level programs.

Learn Web Analytics from Avinash Kaushik and John Marshall in this 100%-online certification course from Market Motive.

WAA's Web Analytics Certification for Certified Web Analyst.

The Wharton Customer Analytics Initiative is the authoritative thought-leading academic research center focused on the data-driven study of individual-level customer behavior.

Seminars for Success offers day-long training on AdWords, Analytics and Website Optimizer for all skill levels from beginner to advanced.

Learn almost anything for free. With a library of over 4,200 videos on everything from arithmetic to physics, finance, and history and hundreds of skills to practice, we're on a mission to help you learn what you want, when you want, at your own pace.

Improve your Analytics skills with free online courses from Google.

A program collaboration of the University of California, Irvine Extension, the University of British Columbia Continuing Studies Program and the Web Analytics Association

The iSchool Institute, in-class course led by June Li from ClickInsight.ca

Maximize the Impact of Internet Marketing With Advanced Strategies and Web Analytics

Harness the Power of Advanced Web Analytics Training and Convert Data Into Profits!

This course teaches metrics of key performance data, quantifying survey results, using multi-channel analytics to efficiently allocate marketing budgets.

This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords critical to the success of AdWords ads. Other topics include bidding strategies for keywords, quality score and click-thru rate (CTR) metrics, computing return on investments (ROI) as it pertains to AdWords advertising, analytics service in conjunction with AdWords, and Google Analytics and Google Website Optimizer for maximizing ad effectiveness. For technical requirements click here.Required course in Marketing Certificate with Concentration in Social Media and Web Analytics.July 2 - September 10 11 meetings total

Web Analytics provides sophisticated traffic information about a website, and is a must for every business entity with an internet presence. It delivers a comprehensive array of business intelligence and visitor behavior insights. Google provides a free analytics service which has already captured a major share of the analytics market. There is a growing demand for people who have analytics knowledge and expertise. Google offers a certification examination, "Google Analytics Individual Qualification" (GAIQ), which tests the student's knowledge and skills. This test is very demanding and requires deep and fundamental knowledge of Google Analytics. Google offers a set of video tapes that defines the curriculum for the GAIQ test. The GAIQ is an online test that changes every time a test is given. Passing this test may empower a student to find a better job because Google Analytics IQ test is considered a litmus test by prospective employers. For those not planning to take the test, an in-depth understanding of Google Analytics will allow them to be more productive and more valuable. This course starts with introduction to HTML and JavaScript. The concept of cookies are explained. Modification of Google Analytics Tracking Code (GATC) are discussed. GA report is explained and cover the integration of Google Analytics and Google AdWords service. GA Goals, Filters and Funnels, Segmentation, Site Search, and Event Tracking are covered. For technical requirements click here.Enrollment limited to 25 students. October 1 - December 3 10 meetings total

This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords critical to the success of AdWords ads. Other topics include bidding strategies for keywords, quality score and click-thru rate (CTR) metrics, computing return on investments (ROI) as it pertains to AdWords advertising, analytics service in conjunction with AdWords, and Google Analytics and Google Website Optimizer for maximizing ad effectiveness. For technical requirements click here.Required course in Marketing Certificate with Concentration in Social Media and Web Analytics.July 2 - September 10 11 meetings total

McMaster Univeristy's online Web Analytics program will give help u develop the knolwedge and skills you need to make sense of web and social media analytics.

Do you know how to use web analytic tools to measure the success of marketing campaigns and sales initiatives? Do you understand how metrics play a part in converting leads into sales online and how online tools can help you track the process? This course offers strategies for increasing revenue from analysis of online metrics as well as techniques for interpreting web traffic, extracting meaningful insights from data, and increasing profits. It also offers an introductory overview of how to analyze social media and email marketing reports to help drive profit.

UT's College of Business Administration has nearly 4,000 students and 125 faculty members across 10 undergraduate majors; nine masters programs, including one full-time MBA and four executive MBAs; and ten Ph.D. programs. Students and faculty span six major departments: Accounting and Information Science; Economics; Finance; Marketing and Logistics; Management; and Statistics, Operations and Management Science.

Free online courses, videos and lectures from the world's leading universities like Yale, MIT, Stanford, and Harvard. Over 500 courses right at your fingertips.

The complete list of online courses from top universities (Stanford, MIT, Harvard), MOOC (Coursera, Udacity, edX), and other online learning companies

In the age of "Big Data," knowing the customer is essential to developing enduring and profitable relationships. This MS degree is directed to professionals and students who want to expand their skills in fact-based decision making and who acknowledge that marketing success comes only from a better understanding of the customer.