How Do FitFlops Work

By Claire Coleman Last updated at 7:54 AM on 05th June 2008 While the Nineties were all about get-rich-quick schemes, in the health-obsessed Noughties we're more interested in getting fit quick. Apparently, we spend £300million annually on home gym equipment. But recently we've been seduced by sports footwear that promises to make every step count.

In recent years, functional (read: fugly) one-syllable shoes like Uggs and Crocs have been cropping up everywhere. Now everyone and their grandma is hoofing around in FitFlops. But can a specially-designed shoe really whip your rear into shape, no sweat required? FitFlop, a U.K.-based company, along with Skechers and Reebok, who also make "toning shoes," say yes.

The FitFlop Craze: Fashion or Fitness? Experts give their take on the FitFlop -- a shoe that aims for muscle toning and comfort. Adeena Babbitt, a 33-year old public relations executive, sports her FitFlops day in and day out.

A craze for flip-flops that supposedly help people lose weight and improve muscle tone has prompted Marks and Spencer to launch their own range. But is there evidence behind the fad? It seems too good to be true. Footwear that started life on the beach has now been designed to help tone and trim your legs and bum every step you take.

Check out the different styles in the FitFlop range. You can choose from sandals, sneakers, clogs, boots and shoes - all in a wide variety of styles, fabrics and colors. SandalsSEE ALL Sneak...

FitFlops are a range of colorful shoes that include sandals, slippers, clogs, sneakers and boots. They are chic, funky and fun and can be worn with a variety of different outfits. However, FitFlops offer their wearers a number of other benefits as well.