seo
To match the changing and ever-evolving customer behavior and needs shopping platforms are also expanding their inventory across categories covering every aspect of shopper’s needs from food and beverages, groceries, fashion & accessories, and home decor to last-minute needs with
quick commerce. enhancing UI/UX to connect with the audience, penetrating beyond tier-1, and tier-2 cities.
Digital commerce intelligence helps brands explore new possibilities in expanding e-commerce, Quick commerce, and D2C marketplaces.
Building brand reputation is a continuous extensive process that comprises multiple factors. Brand messaging is one such factor that drives brand sentiment.
So, Let’s dig deeper and find out why it matters so much.
Read more : BRAND SENTIMENT
It is clear that despite the changes in privacy laws and the decline of cookies, programmatic advertising is here to stay. However, for marketers who want to keep reaping the benefits of this amazing advertising technology, it has become imperative to keep up with the current trends.
That’s exactly what this article is about. We will cover some of the most significant trends surrounding programmatic advertising.
Read more Programmatic Advertising
The sale season is on! Brands are in the beast mode, exploring every possibility, tapping on every opportunity to boost sales and max out during the season.
Visibility is an important component of eCommerce business and digital shelf analytics can help with that. The e-commerce market is expected to grow by $234 billion by 2025, emphasizing the need to make data-driven decisions to navigate this battle swiftly.
Reducing ad fraud requires a mix of proactive steps, advanced technologies, and continuous monitoring. Partnering with ad networks can also help ensure your ads reach genuine audiences.
With the sophisticated technology behind performance programmatic advertising, these platforms are propagated to be fraud-free. This misconception arises from the belief that advanced algorithms and data-driven strategies can fully protect against fraudulent activities.
Read More: Ad Fraud on Performance Programmatic Platforms
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Visibility is an important component of eCommerce business and digital shelf analytics can help with that. The e-commerce market is expected to grow by $234 billion by 2025, emphasizing the need to make data-driven decisions to navigate this battle swiftly.
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To stay on top of your digital marketing game, safeguarding your programmatic ad campaigns from fraud is paramount. Ad fraud can drain your budget, distort
Most brand owners and teams spend considerable time and even more effort building their brand. It’s a harsh reality for many brands in the recent past. The
According to ANA, the current $88 billion open web programmatic media ecosystem is rifted with waste. To revenue losses, there are other ways ad fraud can harm brands.
Discover how digital commerce intelligence optimizes customer journeys, boosts sales, and enhances brand visibility across eCommerce platforms.
Programmatic has become the powerhouse behind ad placements in the U.S. However, alongside its growth, ad fraud has also skyrocketed, posing a significant challenge for brands trying to make the most of their digital ad spending. Ad fraud costs U.S. advertisers billions each year, and the automated process makes it increasingly difficult to detect and prevent.
Digital Shelf Monitoring is revolutionizing Indian e-commerce as brands push to capture visibility across every dark store and pin code.
A global leader in the energy sector running a large-scale programmatic advertising campaign to expand its digital reach and drive brand visibility across various platforms. However, with the shift towards programmatic in United states, they encountered significant brand safety and ad placement issues that risked their reputation and ad effectiveness.
To read more visit: Programmatic advertising landscape in the USA
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Expansion Across Tier-2 and Tier-3 Cities: The growth of e-commerce extends beyond large cities, with consumers in Tier-2 and Tier-3 cities embracing digital shopping. Brands aiming to grow in these areas must tailor their strategies to local preferences region-specific marketing, opening new channels for growth through personalization.
To read more visit: Digital Shelf Monitoring
Context Matters! Users today are more receptive to ads that fit seamlessly into the content. They engage with relevant placements while irrelevant placements can feel intrusive. Contextual relevancy ensures that an ad appears alongside content that complements the ad’s message.
To read more visit: Contextual Ads
The world’s biggest digital sale event is inching closer by the day. The month of November marks the beginning of a massive sale season as Black Friday and Cyber Monday are now not limited to the USA, it has become a global phenomenon. Black Friday holiday spending in 2024 will grow 2.5-3.5% YoY in 2024, reaching around $985 billion globally and on expected lines will yield more value for purchase this season.
To read more: Black Friday 2024: Digital commerce Intelligence
Valid8's Web Fraud is a cutting-edge SaaS solution designed to safeguard your digital advertising campaigns and websites from the detrimental effects of invalid traffic and fake clicks. With its real-time protection powered by advanced AI and machine learning technology, Valid8 automatically blocks invalid traffic on platforms like Google Ads and Meta Ads, ensuring that your ad budget is utilized effectively.
To know more visit Valid8 | Ad Traffic Validation.
mScanIt Competitive Intelligence Solution- A competitive intelligence solution helps your brand/company edge out the competition with real-time actionable insights on eCommerce platform.
mScanIt Competitive intelligence solution has a wide array of tools to assist across the customer’s journey and provide customised tools to measure the performance of your brand vis-a-vis competitors across the product range.
To know more visit mScanIt | Digital Commerce Intelligence.
An AI-ML-driven brand relevancy and safety solution for the detection and management of brand hygiene with an automated process. Regional, contextual understanding, and sentiment analysis are used for content validation. This solution offers Brand Hygiene Protection including vernacular capabilities. It also possesses deep learning capabilities.
To know more visit PACE | Media Brand Safety.
Impression Fraud analysis is better at the post-bid stage than pre-bid, measuring performance beyond viewability metrics. In pre-bid analysis, i.e. before the ad is served, fraud can be identified based on only two parameters, IP and User Agents. Also, the time for analysis is limited to 10 milliseconds. This results in a meager 2% fraud identification.
To read more visit: Ad Fraud Prevention Beyond viewability and impression validation with Full Funnel Protection
Precision Targeting with High-Intent Users: AI-ML contextual ad targeting doesn’t just place ads in relevant content, but it also reaches the relevant audiences with a high likelihood of engagement. With high user intent and genuine content interactions, ad placements are likely to yield better results with more precision, more conversion, and enhanced return on investment (ROI).
To read more visit: Contextual Ads Find the perfect Ad placements
