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SEO or PPC—what should you prioritize for business growth? Both play a crucial role in digital marketing, but they differ in cost, approach, and timeline. While SEO builds long-term organic visibility, PPC delivers immediate results through paid ads. Choosing the right strategy depends on your goals, budget, and expected ROI. This guide explores both options in detail to help you make an informed decision for your business.

Struggling to boost website traffic and maximise profits? SEO and PPC are two powerful strategies to drive visitors to your site. But which one is right for you? Discover the advantages, disadvantages, and key differences to make the best choice for your business!