Anastasia Smith
In recent years, the popularity of South Korean culture has sky-rocketed, with millions of global K-Pop and K-Drama fans, and Korean beauty brands dominating the international markets. The phenomenon, known as Hallyu or the "Korean wave", has drawn millions of visitors each year, with 17 million tourists entering the country in 2023. Seoul, the metropolitan capital of the republic, is home to several attractions catering to fans of all things Korean culture, with historic cultural landmarks, and modern shopping havens. Myeondong, the "bright neighbourhood" of Seoul, is the bustling retail pulse of the city, speckled with neon lights. Home to attractions for almost every type of tourist in South Korea, this shopping haven also consists of old-world charm with historic landmarks, scrumptious cuisine, and unique cultural experiences.
The heartbeat of Myeongdong lies in its bustling shopping streets, where fashion and pop culture enthusiasts alike can indulge in a retail heaven. From trendy boutiques to international brands, there's no shortage of options to explore. Stores are stocked with K-Pop merchandise, and several boutiques sell the most renowned K-beauty brands. The iconic Lotte Department Store stands tall amidst the colorful chaos, offering luxury goods and culinary delights under one roof. Whether you're in search of the latest fashion trends or simply craving a taste of local cuisine, Myeongdong's shopping street is a must-see destination. The convenience of Myeongdong, including the shopping street, is its location - situated in the midst of the city, finding accommodation and a Myeongdong hotel in Seoul is not difficult. For a hotel within walking distance from the shopping district and public transportation, Travelodge Myeongdang Euljiro offers all the essential amenities and services, with a level of comfort.
Tucked away in a cozy corner of the shopping street, the Myeondong Street Cat Cafe is home to a plethora of friendly felines, perfect for animal lovers seeking a unique experience. Visitors can sip on coffee or tea while enjoying the company of these adorable creatures. It's the perfect spot to unwind and escape the hustle and bustle of the city, all while supporting a good cause.
For a delectable snack after a long day of shopping, the Myeongdong night market is a showcase of mouthwatering street food, including the world-famous Korean chicken, a selection of grilled meats, soups, and even servings of cheesy lobster. Visitors with more of a sweet tooth can indulge in traditional desserts like hotteok (sweet pancakes) or bungeoppang (fish-shaped pastries filled with sweet red bean paste). Located right by the metro, the succulent aroma of affordable eats is present seven days a week, feeding thousands of hungry travelers daily.
It is also possible to participate in a more hands-on experience with Korean cuisine. Immerse yourself in Korean culinary traditions with a visit to the Myeongdang Kimchi School. Led by expert instructors, these hands-on, one-hour cooking classes offer a unique opportunity to learn the art of making Korea's most iconic dishes, including the school's namesake, kimchi, and even tteokbokki (Korean rice cakes). Participants will gain invaluable insight into the rich culinary heritage of Korea, and a deeper appreciation of the culture as a whole.
End your day of exploration with a visit to the stunning Myeongdong Cathedral, a symbol of faith and spirituality in the heart of the city. Built over a century ago, this majestic cathedral boasts elegant historic architecture against a serene landscape. Visitors can step inside to marvel at the intricate stained glass windows and ornate decorations, or simply take a moment to reflect in its peaceful ambiance. Regardless of religious affiliation, a visit to Myeongdong Cathedral is a humbling experience that, above all, serves as a reminder of the enduring beauty of tradition and devotion.
