Say "‘80s makeup" and my mind goes straight to neon everything. The '90s? Overlined lips—easy. Early 2000s? Frosted shadow and Juicy Tubes—the end. Makeup trends have and always will have a huge impact on their respective eras, and 2023 is no exception. “This year is all about the ism; minimalism and maximalism. There is no in between,” says makeup artist and executive director of creative beauty at Too Faced Elyse Reneau. “You are either simplifying and going for the effortlessly gorgeous aesthetic or leaning into bright colors, metallic shifting pigments and glitter in unexpected ways for an instant dopamine hit.”