Reuben Walker
Google's new Hummingbird algorithm has thrown marketers with questionable SEO techniques another curve. But it is better for our readers and ultimately ourselves if we optimize for search smartly. See the following articles for the best ways to drive traffic to your content. Number 10 has the best overview of how Hummingbird impacts your content. After checking them out contact us to see how we can help you implement a new strategy.
Unless you've been hiding under a rock without Wi-Fi, you've probably heard about Google's plans to encrypt all of organic search. This will turn what started out as a "single digit percentage of (not provided) organic keywords" in your Google Analytics website data into "100%."
Remember that day when Google encrypted all keyword data without telling anyone? Yeah, that sucked. For marketers especially, it was a sad, sad day. But if we're honest with ourselves, based on how the (not provided) count has continuously crept up since it first came into existence in October 2011, it's hard to say we didn't see this day coming.
On October 3rd, 2013 Google announced a major search algorithm release called Hummingbird. Uh-oh. Does this mean your content-driven business is in jeopardy? Is keyword research dead? Are you going to have to reengineer your entire content strategy?
Depending on the industry, curating news and up-to-date information and bringing news and views together in one place can work well once relevant. Just add a link and a brief synopsis and watch as you're elevated in your industry to the status of a go to person and watch as people consistently return to your site each day to follow the latest in the industry.
Keyword research is one of the most important types of research you'll do throughout your content marketing career. It's also one of the most difficult. In this series, we've already discussed the fact that research isn't sexy, glamorous, or fun.
The point of SEO is to optimize a website's content organically (without paying money) so that it brings in views from search engine users. In order to do this, marketers and content writers must utilize keywords that coincide with the things that users are searching for.
By Jey Pandian published July 31, 2013 Is your content underperforming? If so, your buyer personas may be to blame. Below I'll show you why, and teach you how to build precise personas that will help your content hit the mark.
Everyone is viewing videos online these days, and the (relatively) simple act of including this content on a website repeatedly proves to increase the ever-elusive goal of engagement. According to 2012 BotVideos research, the average user's visit to a text- or imagebased website lasts about 43 seconds, while visits to sites with just one video averages five minutes and 50 seconds.
The world of search is about to be flipped completely on its head. As part of that sea change, today's reactive Web-based searches are about to give way to proactive, geo-fenced answers that will pop up before you even frame the question. In many cases, you won't be searching for content - content will be searching for you.
Here we are once again ... on the back side of another huge Google algorithm change wondering how Hummingbird will impact SEO. Every online publisher and her brother has since rushed to spill ink on the topic because we all want to know: how can we please Google?
Reuben Walker is Mobile Atom Media. He provides expertise and resources for using websites, blogs, social media, mobile media, apps and email to increase sales for your organization. He is your con...
