Rosa Galazzi
Worldwide, TikTok’s e-commerce platform had more than 15 million sellers in December, adding more than 6 million in the second half of the year, the company said
E-commerce is seen by TikTok as its next big potential revenue source as well as a way to keep users spending time and money on its app
TikTok reported that more than 500,000 merchants were selling to US users on its app at the end of 2023, more than double the number from three months earlier, as the service stepped up its e-commerce effort.
