Orkra
Short-form videos can help any business achieve its goals. First, you must decide what success looks like. This is where tracking key performance metrics comes into play.
The view count is the total number of people who have seen your video. It sounds simple enough, but each platform has its definition of “view.” You need to know how view count works for each platform used.
If 2-3 seconds count as a “view,” view rate doesn’t tell you a great deal. It shows that your video’s title and image were compelling enough to lead someone to hit play. However, you don’t know if they watched the video any further.
In video content, the click-through rate means the number of people who watched your video and then clicked the link you asked them to click. The link is usually in the description. Each video typically has a call to action, where you tell the viewer where they can find more information. It provides a link to download, buy, or join in the description.
The conversion rate measures how many viewers became leads or customers of your business. This typically can’t be measured through the video content platform alone. It requires an additional analytics program.
The metrics above are just suggestions for some of the basic KPIs businesses usually monitor. You should decide which is most important to you by identifying goals for your video marketing campaign and choosing metrics aligned with those goals. Set aside time regularly to monitor, and you can craft the perfect strategy for your target audience.
Once you’ve created a workflow where you can create short videos at lightning speed, you’re not quite done perfecting your strategy. You must monitor your results to understand what’s working and what isn’t. This data will help refine your efforts to make your video content marketing even more effective.
