Orkra
Is short-form video content a central part of your marketing strategy? If not, it should be! Short-form video is one of the most engaging forms of content businesses use today. People are busy, and short videos allow them to learn on the go. They’re also easier to produce so that you can cover and publish more topics.
If your videos aren’t tailored to the interests and needs of your audience, they won’t engage. You need to cover topics they like and offer the help they’re seeking. The most engaging content addresses challenges and offers solutions.
Appealing videos are one minute or less. With videos this short, the content must be compact, and the message must be clear. It’s easy to try to cover too much in one video.
Even though videos are short and easy to produce, you shouldn’t cut corners on quality. Poor video or audio quality can make your videos hard to watch. You may lose audience members to competitors. Low quality can also hurt your trust by making you look less professional.
Don’t just post your videos and forget about them. Each piece of content you publish is a valuable opportunity to create a connection with your audience. Sign up for notifications on each and respond to comments. This interaction helps to show the personality and authenticity of your brand.
Keep your expectations realistic. You won’t create a few videos that go viral and make you an overnight sensation. Instead, it takes time and consistency.
The path to success with short-form videos is to create a strategy connected to your overall business plans. Know your audience well and brainstorm a list of topics that will interest them. Create a workflow for creating videos, posting them, and monitoring your results. Gradually, you’ll grow your followers and build a close relationship with them.
