Orkra
Short videos are an extremely popular form of content right now. They’re great at grabbing attention and delivering high quality in bite-sized chunks.
Authenticity means your video expresses your real character, values, and beliefs. It’s not something contrived or put on. It shows you just being yourself and conveys your perspectives, opinions, and sense of humor. When you’re discussing topics you’re passionate and knowledgeable about, this enthusiasm can be infectious.
How do you show your authentic personality through your short videos? For some, being yourself and letting your passions shine through can be surprisingly challenging.
Many of us can’t be authentic because we fear being vulnerable. What if you show your true self and people don’t like you? What if discussing your struggles and shortcomings makes you look weak or untrustworthy?
Authenticity does not mean simply getting in front of a camera and saying whatever comes into your head. Your personality should create a coherent and relatable image of who you are to foster trust and likability. You can be yourself, but you should still consider the voice and tone you’ll use so they’re consistent.
Nothing conveys your true personality like good storytelling. Stories humanize and make your brand relatable. They create an emotional connection and offer opportunities to share your core values.
Don’t just make and post videos. Reply to comments and follow up with people who contact you. This gives you valuable opportunities to interact personally with your audience.
Want to learn more about how you can create compelling short videos to engage your audience and grow your brand? Head over here: Videos – Orkra
