Orkra
Quick Response (QR) codes, those small black and white graphics that resemble a square bar code, have become a vital tool in the digital marketing toolbox. With smartphones now a ubiquitous part of everyday life, QR codes offer a seamless link between physical and online marketing.
QR codes were initially developed for automotive manufacturing, to help track parts throughout the production process. But their commercial potential soon became apparent. All the customer needs to do is use a smartphone to ‘scan’ the QR code, and they are immediately directed to the desired web page or online content. For the marketer, it’s a direct, frictionless conduit to their target audience.
The benefit to users is the sheer convenience. No need to type in URLs or navigate through a series of online links. They can go straight to the content they’re interested in, whether that’s a special offer, a competition, or detailed product information. From the business owner’s perspective, QR codes open up a wealth of analytics. They can track the number of scans, the geographical location, the time of the scan, and the type of device used.
As for how to incorporate QR codes into a digital marketing strategy, they can be printed on almost any promotional material – posters, flyers, direct mail, even the product itself. This brings the digital world into the physical world in a way that few other marketing methods can match.
QR codes can also be customised. They can contain a logo, be colour-matched to brand guidelines, and be designed in a variety of ways to make them more appealing. And as technology advances, QR codes are likely to become even more interactive and informative.
QR codes are a simple, cost-effective, and highly versatile tool for digital marketers. They bridge the gap between the online and offline worlds, making it easier for customers to engage and interact with a brand.
