Orkra
If it seems like Google is always coming up with something new, there’s a reason for it. They are. The newest development that SEO managers and small business owners should be utilising is Google Tag Manager. If you aren’t familiar with what it is and why you should pay attention to it, this is a quick overview that will give you the basics that you need.
Tags are little pieces of tracking pixels or code that come from a third party. They tell GTM what it is supposed to do. Examples of tags are:
Triggers are the way that you fire tags that are set up. They work by guiding the Google Tag Manager as to where, how and when it is supposed to do something. Common tag triggers are:
Variables are any other information that Google Tag Manager needs for triggers and tags to work. Some variables are:
Google Tag Manager is a tag management system, which allows adding snippets of tracking pixels or codes, to embed on your website.
GTM is worth it if you use it correctly. Not everyone is well-versed in coding and development. However, if you are looking to use what it provides, getting an expert involved to set it up and walk you through it is always a great idea.
At OrKra.com, businesses can find affordable resources and skilled developers to tackle SEO challenges. If you would like to learn more about how to use Google Tag Manager or other Google and non-Google-based tools and resources, we’d love to help. Contact us today to get started.
