Orkra
Bing is highly underrated as a useful way to gain exposure for most campaigns. There are four main reasons why Bing SEO is critical.
Although Google is a giant in the SEO world, Bing has a significant following and it is also one that should not be discounted. If a marketer isn’t realising the potential of over a billion users, that is a mistake. Bing has a unique audience, which is rich enough to tap into.
Most SEO managers are focused primarily, if not entirely, on Google. That means that Bing has less competition for rankings. It also offers a much less “crowded” arena where a marketing budget can go further. For highly competitive industries, allocating resources in an environment that has more “room” is an excellent idea.
With OpenAI, Bing has upped its AI game. It has increased functionalities and more intelligent recommendations that enhance a visitor’s experience. For SEO managers wanting to remain competitive, Bing AI offers cutting-edge technology that can help a brand grow quickly.
Putting all of your eggs in one basket is always risky. The same applies to putting an entire marketing budget into Google. If there is a significant shift in the landscape of search engines, those who use Google alone will find their efforts eliminated overnight. It would be nearly impossible for them to recoup. When you diversify your strategy, you minimize the risk of losing it all if things change rapidly.
SEO managers work by pivoting to meet the demands of the market and finding creative ways to find their audience. Therefore, by discounting the power of Bing, they stand to lose a segment of the market that can increase their campaign success.
