Keys to Sharable Tweets and Posts

Article from Aaron Perlut in Forbes: "A few weeks ago in St. Louis, I was having lunch with two friends -- Gabe Lozano, the CEO of LockerDome.com, and Sierra Cook, the brand manager for Anheuser-Busch's Bud Light Platinum. We were discussing the changing nature of social media, and in particular, what content drives more engagement today."

If social media is a cocktail party, then all the great gossip, funny stories and interesting tidbits you hear at that party are the kinds of content we're all striving to create. People share information online for the same reasons they share in real life. The good news?

Is your blog feeling a bit flat? Are you looking to attract more of the right kinds of people to your content? Shareable content on social media has different rules that blog posts.

If you struggle to attract a steady stream of quality readers to your blog, you're not alone. The good news is that your blog isn't a lost cause.

Excellent article from SEJ: When President Obama won his second bid for election, he made history in more ways than one. Outside the political sphere, our newly reelected president made social media history. Shortly after his victory was announced President Obama posted a photo to his official Twitter and Facebook accounts.

One of the biggest compliments you can get as a writer is to have someone willingly share your content - any of it and frequently. But in order for your reader to want to share what you've posted, it needs to be good ... And easy to share.