10 Social Media Marketing Stats You Need to Know in 2024

78% of people use social media exclusively from their phones (Forbes). With most audiences viewing your marketing videos on a small screen, it’s important to create flexible, easily readable content.

Absolutely. Being a part of a user’s feed allows you to blend in and appear approachable, in fact, 82% of users find feed-integrated adverts trustworthy (Magna Global).

The number one-way consumers differentiate brands is through brand image (Sprout Social). Creating a uniform, easily recognizable image through high-quality video is a must if you want to stand out and break through the noise.

With Facebook’s overall social commerce add-to-cart conversion rate at 34.10% (Sprout Social), the ability to buy straight from an app provides a streamlined shopping experience that people love for its ease of use. Here at Synima, we have provided many of our clients with social media content which drove sales.

Certainly! 90% of users follow at least one brand on social media (Instagram), demonstrating the recent shift in consumer-brand relations where communication and loyalty is paramount.

As 81% of people do their brand research on social media (Hootsuite), a professional online presence is incredibly important. Serving as a first impression, your videos should demonstrate the high-quality service you provide.

Social media is a hub of inspiration, with 76% of its users having purchased something they saw there (Retail Touchpoint). Whether it’s a recommendation or an impressive video showcasing the best of a product, social media is a fantastic place to promote your brand, product or service.

4.95 billion people around the world now use social media (Smart Insights) – reaching as many people as possible has never been easier.

2023 saw a shift in audience expectations – rather than paid influencer marketing, 83% of consumers say they prefer to purchase from businesses sharing real customer content (Oberlo). Authenticity is key, so incorporate videos which showcase customer testimonials for your message to ring true.