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Updated by Cara Posey on Jan 12, 2015
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5 Great Articles for PRSA Attendees

ExpertFile has compiled a list of five great articles for PRSA 2013 International Conference attendees. These articles are great reading while traveling or back at the office.

PR Nudges Its Way to the Content Table

In the media world, the PR industry is often overshadowed by its advertising counterparts. Budgets in the millions go to ad agencies and media-buying agencies. Meanwhile, PR agencies, whose high-end budgets clock in at around $20,000 per month, get scraps in comparison. That could be changing.

The Role of PR in Content Marketing and Thought Leadership

After hosting a Forrester webinar on April 25 about " 3 Ways To Turn Content Marketing into Thought Leadership", I received some interesting questions from clients. I thought I would share the questions -- and a short response to each - since this line of inquiry points to broader question about the role of public relations (PR) in content marketing generally and thought leadership marketing specifically.

What is the Difference Between Thought Leadership and Content Marketing?

The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? - Jon Miller (@jonmiller) February 7, 2013 Here are some of the responses I got: RT @ jonmiller: Thought leadership can be in content used for content marketing, but not all content marketing has thought leadership ~ME - AcquireB2B (@AcquireB2B) February 7, 2013 Some overlap, TL is outside the status quo and practices.

Employees and Brand Journalism

We love to hear good stories. You probably know "that guy" who commands the attention of everyone around him during a dinner party when he's telling a story. He's always with an entourage of people laughing and agreeing with just about everything he says.

How You Can Use Content To Increase The Quality Of Leads

At the heart of every marketing strategy lies a piece of purposeful and compelling content. From a business' search engine rankings to its social media analytics to its webinar views, content is the puppeteer behind the theatrics. That's just the beginning of content's magic. Recently, sales teams have taken a seat next [...]