Malhar Barai
Google Hummingbird has brought into focus Semantic Search. Here are few post to explain it
This is the first article in a series exploring the evolution of search, and how SME's can benefit from it. In this post we're exploring the term 'Semantic Search' and understanding what difference it makes to search results. Gaining this understanding is important as it will help you develop your Authorship strategy over the coming weeks.
We are in the days of the semantic web. Terms like "entity", "ontology library" and "structured data" are going to figure more and more promptly in our lives. Marketers will have to come to terms with this, webmasters will need to understand how to use it, analysts will have to take it into account, social media experts will now have to consider it and all of us will be affected by it.
The term "Semantic Search" is certainly not new. However, it has taken on a new dimension and implications in both search and social engines today. In addition, it has had a strong impact on targeted semantic advertising. This special series of forthcoming articles on semantic search will take a look at the history behind the [...]
Think for a moment about how businesses got started, in small towns where everybody knew each other. Reputation passed along from individual to individual; and when someone new asked the question, "where can I get a good pair of boots?" all fingers pointed to the same company.
I wanted to do a follow up post about the impact of Semantic Search on SEO and digital marketing in general. That's right, they way the web and search is evolving it will impact other type of marketing avenues, specially mobile organic strategies.
