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Updated by Robert Hunter on Jan 28, 2015
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Essential Social Business Reads

The fundamentals of social business.
Winning the Zero Moment of Truth - ZMOT (Enhanced Version)
Winning the Zero Moment of Truth - ZMOT (Enhanced Version) - Kindle edition by Jim Lecinski. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Winning the Zero Moment of Truth - ZMOT (Enhanced Version).
What's the Future of Business: Changing the Way Businesses Create Experiences: Brian Solis: 9781118456538:
Featured Review by Peter Gruber, author of Tell to Win Peter Gruber While everyone's talking about social media, professional motivation, or the need for change in business, people who are actually looking for answers to bring about change are left to draw upon the classic treatises of Peter Drucker, Dale Carnegie, Geoffrey Moore, Tom Peters, et al.
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech): Olivier Blanchard:...

Olivier Blanchard is a brand strategist with 15 years of B-to-B and B-to-C marketing management experience ranging from manufacturing and distribution to new media and consumer goods.

Brandscaping: Unleashing the Power of Partnerships

Finally a framework... "There are thousands of ways to put content marketing to work in our businesses. Finally, we have a framework with which to implement content of all kinds -- the Brandscape. Chock full of examples, Brandscaping architects the process of reaching out to prospects and customers with a consistent eye toward growing our brands and businesses.

The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time
"The best book on Twitter you will ever read." -- B2B Marketing Magazine
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"-their next campaign that will produce profits.

Youtility: Why Smart Marketing Is about Help Not Hype
"Baer soundly, effectively and skillfully proves that gratitude and good will are powerful incentives to lure new customers and keep them coming back."--SUCCESS Magazine"Trust us, this is interesting stuff, written via personal account, case studies, and other expert opinions in a way that's logical and inspiring."-- 800-CEO-READ"Youtility is a true masterpiece.
Age of Context: Mobile, Sensors, Data and the Future of Privacy

In 2006, co-authors Robert Scoble and Shel Israel wrote Naked Conversations, a book that persuaded businesses to embrace what we now call social media. Six years later they have teamed up again to report that social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends. Armed with that knowledge our personal devices can anticipate what we’ll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in a era the authors call the Age of Context.

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing...

"This is a brilliant canter through the rapid and ever changing world of content marketing."-JONATHAN MILDENHALL, VP of Global Advertising Strategy and Creative Excellence at Coca-Cola"Joe Pulizzi may know more about content marketing than any person alive. He proves it in these pages."-JAY BAER, NYT Best-Selling Author of Youtility"Listen to this guy.

The Art of Social Media: Power Tips for Power Users
Absolutely a must read for any marketer Inc.
The Most Powerful Brand On Earth: How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Custome...

"Social business is a complex undertaking that can overwhelm even the most seasoned executive. By focusing on people and processes, Chris and Susan get to the core of what social business is: people connecting with people in an organized way."

AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers: Jeffrey K. Rohrs: 9781118732731: Books

Most companies are still taking one step forward and two steps back in their customer relationships because they don't understand how to build and engage a long-term online audience. The new job every marketer must learn is "Proprietary Audience Development."

The Seven Success Factors of Social Business Strategy

Seven Success Factors of Social Business Strategy - Q&A Charlene Li Brian Solis What does it mean to be a social business? A social business is more than social media and the Likes of Facebook, Twitter, Pinterest, et al. Yet, it's a term that's often confused with social media strategy.

Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Dee...

"Your Brand: The Next Media Company belongs on the bookshelf of every CMO." - Jascha Kaykas-Wolff, CMO, Mindjet, @kaykas"Michael's book makes the case that in order for brands to thrive in this brave new world, brands must become content creators!"

Flat Army: Creating a Connected and Engaged Organization

"a canon of radically different management" - Forbes"several elaborate, interlinked models for connected leadership, you will certainly get lots of ideas" - The Globe and Mail"takes a deep look at the gestalt of leadership both in one's self and in how one collaborates with others.