Sean Parnell
What manufacturers need to generate sustainable, double-digit growth and maximum ROI on manufacturer B2B marketing investments.
Source: https://www.innovaxisinc.com/b2b-marketing-agency-clients/manufacturers
For marketing to effectively increase lead generation and sales, conducting due diligence is essential.
An effective B2B marketing audit identifies:
Generating double-digit revenue growth is possible when you think strategically about your marketing instead of opportunistically that lead to "random acts of marketing."
Web design, branding and many other marketing services are important but only as a tactical part of a comprehensive marketing plan that is created in harmony with your sales and marketing goals, and conveys what your customers and channels need.
There's no substitute for insights gained from primary market research, best obtained by speaking with your customers and channel partners to understand:
Most companies make the same mistake: they lead with products and services, features and benefits instead of focusing on the problems of their target markets and how they solve them.
The mistake is making yourself the hero of your prospect's story - they're the hero of their story. Your opportunity is to solve their problems by serving as their guide. When you just talk about yourself, you lose them.
A beautifully designed website is gret, but it doesn’t have much marketing value unless it’s backed up by content that gets and holds the attention of the right audience. That’s a function of effective storytelling backed by B2B marketing strategy, is the foundation of a successful manufacturing website, and is central to the effectiveness of any marketing strategy.
It takes more than just design to generate sustainable, double-digit growth. If you're an established manufacturer, you probably need stronger brand storytelling more than a new website.
When you do need one, it's crucial to find a partner that understands your business or you'll have to provide the marketing strategy and content to avoid getting a great looking website that doesn't generate leads or sales.
If you don't have an ecommerce store now, it is possible to sell direct to end-users without creating channel conflict - just sell at list price. Some want to buy directly from the manufacturer even when it costs more.
If you have an ecommerce store now, search engine optimization and pay-per-click (PPC) campaigns (i. Google Ads, Linked Campaigns and Microsoft Ads) can help you sell a lot more through it.
The most effective SEO implementation starts by researching what people actually search for (keyword phrases) when they are somewhere in the buying process. SEO can dramatically increase keyword rankings, organic search traffic, lead generation, and sales – when implemented by a partner that understands your business.
There are two fundamental types of SEO: onsite and offsite.
B2B marketing strategist and historic bar enthusiast
