Joanna James
Poised to conquer a staggering global market size of USD 2.15 trillion by 20230, tech-infused food delivery is still thriving after the pandemic-imposed lockdowns and heavily influenced by dynamic market demands. Here’s how you can stay fresh and competitive in this ever-shifting industry.
With consumers spending USD 407 on average each month on online orders and predicted to reach an average of USD 1.65 trillion in 2027, the pandemic-driven growth of online food delivery is only accelerating. A drastic change in demographics and lifestyle patterns as markets are increasingly driven by career-savvy millennials and dual-income homes has led to an emphasis on quick access and customised convenience with great value for money. If you want to be your consumer’s go-to when they’re reaching for their phone or scrolling through social media and craving an indulgent take-out meal or some healthy snackable treats, make sure you have hi-tech systems in place to facilitate seamless digital ordering on your website and across social media platforms.
From trying out a tastebud-tantalising gourmet restaurant to a last-minute grocery haul of organic ingredients for an impromptu dinner party, e-shopping on the go or while unwinding after a long day is an undeniably satisfying, cost-effective, and holistic form of retail therapy. Choosing a reputed third-party delivery service has many perks, especially for newer and smaller eateries and stores, when it comes to tapping into a large pre-existing customer base and utilising established infrastructure and logistics resources with minimal investment.
Understanding customer preferences is quintessential to offering them a top-tier experience and value-added personalisation by deriving actionable consumer insights, from likes and comments on social media posts to recurring menu picks and requests for special payment options. Mining this real-time data also helps restaurants improve turnaround times, cost efficiency, quality control, branding, marketing, and layout optimisation. If you’re looking to satisfy your fast-food cravings with state-of-the-art ease and transparency, venture no further than the likes of Jollibee Food Corporation.
Despite the operational intricacies and heightened expenses associated with designing, executing, and running a purpose-built digitised delivery platform, more grocery stores and restaurants are keen to have full control over the customer experience and ensure that quality is kept consistent from the second the customer opens the app to the moment the delivery reaches their doorstep. With consumer demand for greater convenience and autonomy over order, delivery, and pickup options on the rise, these apps need to be user-friendly and up-to-date, including integrated features like GPS tracking, order management, loyalty perks, and push notifications. In the quest to adapt to evolving consumer preferences, sustainable food and beverage companies are increasingly integrating eco-friendly practices into their delivery models, aligning with the growing demand for environmentally conscious options among discerning customers.
Ideal for customers who prioritise flexibility, security, and efficiency, contact-free delivery allows customers to request for their orders to be placed at their doorstep, lobby, or office for them to pick up at a later time. By letting them customise their drop-off location, the time they want the delivery to arrive, and the level of direct contact they are comfortable with, food service establishments can enhance customer loyalty and satisfaction on an unprecedented level.
A true believer that the pen is a mighty weapon, ventures into reaching the minds of every reader with the earnest hope of leaving an indelible stream of thought.
A travel writer who has a passion for fashion and a deep interest in admiring new and exotic attractions around the world.
