As of the conclusion of 2020, direct ordering platforms reported a substantial revenue of approximately $16 billion. In contrast, third-party platforms impose commissions of up to 30% on restaurant revenue, underscoring the financial impact on businesses. The average American expresses a preference for using direct food ordering platform-based apps, motivated by a desire to support the restaurant directly, although there may be evidence to support otherwise as of 2023, even when it comes to Philippines food delivery services, such as the ones provided by Jollibee Philippines.