Prathaa SEO
Prathaa (tradition) is a celebration of exquisite handcrafted fabrics that emerge from the heart of India and breathe, flow, and speak of the country’s textile heritage. The brand believes in nurturing and preserving the Art and Weaves of India. It creates easy-to-wear, distinctive and appealing contemporary fusion fashion.
Unique in its use of weaves, design touches, Prathaa excels in showcasing its fabrics.
Buy handmade dresses, sarees, midis, tunics, tops, skirts online. Made from hand-woven organic cotton, natural fibres and organic dyes by the finest artisans making 100% organic women’s clothing in India. Also shop for wide range of handcrafted women’s fashion accessories at Prathaa.
Opting for conscious brands and sustainable fashion can provide you with a multitude of exclusive benefits: Decreased environmental impact: By selecting sustainable fashion brands, you are supporting eco-friendly materials and ethical production methods that lessen the impact on the environment. Your choice of brands
Sustainability has become an increasingly important factor in the fashion industry, and for good reason. Fast fashion has created a culture of disposability, resulting in huge amounts of waste, landfill, and pollution. However, there are steps you can take to make your wardrobe more sustainable and longer-lasting.
Handloom cotton apparels created with love,truly love you. They shine through their colors, embrace you with their fabrics, and dress you up for the day. All these pre-admired clothes deserve to be loved and cherished as they are a part of your identity.
The collection- Ehsaas- Apne ko Apnao, is a feeling, a sincere attempt from Prathaa to establish that Handloom Cotton can also be a graceful choice for festivals. Ehsaas aims to offer a range of festive fashion that celebrate the joyous feeling during festivals & provide the wearer with a sense of elegance and comfort.
Shop Ratri - Khesh Dress : HIJI BIJI made from handcrafted fabrics. Prathaa offers unique, handmade, sustainable easy-to-wear, appealing contemporary fusion fashion.
Elevate your wardrobe with our Signature Bindi Collection dress. Featuring Jamdani fabric, black piping, and red bindi motifs for a chic look. Stylish and comfortable for daily wear. Pair with oxfords for a bold statement.
Shop Red Handloom Cotton Cargo Jumpsuit : HIJI BIJI made from handcrafted fabrics. Prathaa offers unique, handmade, sustainable easy-to-wear, appealing contemporary fusion fashion.
Shop Bawra Bindi Indigo Gathered dress made from handcrafted fabrics. Prathaa offers unique, handmade, sustainable easy-to-wear, appealing contemporary fusion fashion.
Shop SHVET- COTTON MUL DHOTI made from handcrafted fabrics. Prathaa offers unique, handmade, sustainable easy-to-wear, appealing contemporary fusion fashion.
Shop for Prathaa's unique fusion fashion and Indo Western collection of Taana Baana. Buy handloom, handmade products. Become a discerning Prathaa woman!
These flared pants for women feature a stylish and contemporary design, characterized by their elegant piping details that enhance the overall silhouette. The slant pockets add a practical yet fashionable touch, while functional button details at the hemline provide a unique and customizable element. The combination of these features creates a chic and versatile pair of pants perfect for both casual and semi-formal occasions.
https://prathaa.in/collections/taana-baana/products/tana-bana-flared-pants
This elegant and stylish indo-western dress features a unique design with box pleats all over, creating a dynamic and textured look. The inside of each box pleat is crafted from a contrasting fabric, providing a subtle yet striking visual contrast to the outer fabric. This interplay of materials adds depth and sophistication, making the dress a standout piece for any occasion.
Styling Tip: It can be worn like a dress or like a tunic with pants.
Shop NOTCH COLLAR KAFTAN TOP made from handcrafted fabrics. Prathaa offers unique, handmade, sustainable easy-to-wear, appealing contemporary fusion fashion.
This off white handloom saree is beautifully adorned with intricate LAMBADI embroidery, featuring a scattered bindi motif that adds a unique charm to the fabric. The saree comes with a matching running blouse piece, also embellished with delicate LAMBADI embroidery, making it a perfect blend of tradition and contemporary style.
Prathaa is a celebration of exquisite handcrafted fabrics emerged from the heart of India and breathe, flow, & speak of India's textile heritage. We believe in nurturing & preserving the Art of India.
