Addressing any customer issue or concern should be a top priority. In today's digital age, customers often turn to social media to voice their complaints. Though the channel may differ, when customers express their concerns online, management must respond promptly and courteously - as well as encourage further feedback and ensure that changes happen immediately and with effect. Additionally, allowing for a feedback system like this lets you find out exactly what works and what doesn't work with your establishment, whether it's a five-star restaurant or part of the Jollibee Food Corporation.