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Updated by shelviapinkeymurmu on Dec 15, 2023
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Choosing the Right AI Email Marketing Platform

With AI taking centerstage, companies should look for suitable AI-based platforms to make their email marketing successful.


Choosing the Right AI Email Marketing Platform

Choosing the Right AI Email Marketing Platform

With digitalization, many AI email marketing platforms have emerged, reshaping email activities. However, companies should look for suitable AI-based platforms to make their email marketing successful. AI-based email marketing platforms provide data-driven insights.

Direct Media Buying or Programmatic Advertising: Making the Right Choice

When it comes to buying ad space in[ digital marketing, there are two primary approaches: direct and programmatic. It is crucial to understand the differences between these methods to make well-informed campaign decisions.

Three Things CMOs Must Prioritize Heading Towards 2024

Chief Marketing Officers (CMOs) find themselves at the forefront of anticipating trends and establishing the true value of their strategies and budgets. As they head towards 2024, the pressure to deliver robust results mounts.

Green Marketing Strategies for Businesses

With the undeniable climate change crisis, firms have become increasingly conscious about sustainability and reducing their carbon footprint. As a result, green marketing has become a crucial part of brands’ overall marketing strategy.

Targeting Strategies for Programmatic Advertising Platforms

Unlock success with expert strategies for programmatic advertising platforms. Maximize ROI and efficiency with our proven tips and insights.

Customer Behavior Prediction: How AI Marketing Tools Change the Game

Marketers must understand the different AI tools to predict customer behavior effectively. There are two key types of AI tools- predictive modeling and ML.

How FinTech Revolutionizes Finance Management

FinTech solutions help streamline and automate finance management, making the process quicker, easier, safer.

5 Myths About Marketing Operations (MOps) to be aware of in 2024

MOps encompasses the processes and tech used to manage and optimize marketing campaigns. Here are five MOps myths brands must be aware of in 2024.

Ways to Identify Target Audience for Your Business

Target audience is a group of people who are likely to be interested in your product or service. Targeting right audiences can help in increase conversions.

How Are Virtual Cards Beneficial for Businesses?

2023 is ending & FinTech is evolving rapidly. Virtual cards are one among those evolving techs. It has been beneficial to firms in many terms.

Navigating Challenges in Marketing Automation - Global Trends | News and Innovations, Views from Martech Leaders

Marketing automation tools can help determine every metric representing the ROI. Accurate numbers can help teams save money.

Benefits of client service automation - TalkMartech

Client service automation is about augmenting their capabilities. Automation helps firms respond quickly and improve the client experience in a fast-paced world.

How to get started with embedded finance - TalkFintech

As the market for embedded finance payments is expected to grow, embedded finance will become the standard for businesses

Podcast Marketing Tools for 2024

Podcasting has become a powerful medium for content creators to connect with their audience. A strong marketing strategy needs to be supported with the right tools.

A Complete Guide to Accounting Software in 2024

Finding the right accounting software to simplify accounting tasks can be challenging. These software solutions help firms to monitor their finances.

AI-SEO: Impacts and Strategies to Deliver AI-Driven SEO-Relevant Content

AI SEO has transformed how search engines operate, and marketers optimize online presence. AI-driven approaches help analyze website content

Customer Experience (CX) Tools: Why Do They Fail and What Marketers Must Do

CX tools help marketers achieve key customer journey elements. These tools help automate tasks & organize customer data, boosting customer engagement.

AI in Compliance: How Banks Can Streamline the Process

AI in compliance offers a timely solution to modernize compliance. It helps automate manual tasks and monitor new regulations.