Top 5 Post on Content Creation

Content strategy is at the heart of new SEO, but creating content isn't always easy and getting started at all can often be even harder. For consumer focused businesses, in particular retailers, creating new relevant content is comparatively easy. For others, for instance, B2B companies who may not have particularly exciting or interesting products, services ...

With more and more businesses turning to content marketing as a viable strategy for generating leads, it's easy for your blog posts, videos, white papers, and other content to get lost in the mix. Fortunately, there are several content creation tips and tricks you can follow to ensure that your prospective customers are not only finding your content, but are also finding your content useful.

We preach a lot about creating marketing people love, by way of remarkable content. But what actually makes a piece of content powerful, timeless, and inspiring? It's something we often wonder, not often answer.

Simply word vomiting your expertise on a blog or website doesn't make you a thought leader. Readers won't flock to your content just because you've written it. By its very definition, thought leadership requires you to be "recognized as an authority in a specialized field." To become recognized, people have [...]

By Steven Shattuck published April 4, 2013 Content marketers who want to be successful today face one major obstacle: scaling high-quality content production. Outsourcing the volume of content you need can be expensive to produce and difficult to manage, while relying on your marketing department to output several high-quality blog posts a week can lead to quality issues and burnout.